Co-founder, Gold Together for Childhood Cancer Initiative
Provides insight from a pediatric cancer caregiver perspective. Her inspiration is her son, Cole Eicher pediatric cancer brain cancer surviver and all courageous children and families who battle pediatric cancer.
She has spent 4 years developing community and athletic activism events that engage donors to raise funds for pediatric cancer research.
Created social media, website and video content that provides inspiration and awareness nationally and internationally. Developed pediatric focused marketing materials for American Cancer Society used in Relay for Life events, distinguished events and Chris DiMarco, PGA golf charity events.
Partnered with professional sports teams to create awareness in front of their fan base of ten to twenty thousand fans in attendance and additionally the television and radio markets in the National Hockey League, National Baseball League and United States Soccer Leagues . Mentors children and young adults who are using their voice to create change in the pediatric cancer platform by assisting with speech writing and engaging peers to peer participation.
Raised in excess of one million dollars with 100% given to research, support and awareness programs. Collaborates with the partnership of professional athletes, media, schools, business, hospitals and dozens of pediatric cancer organizations.
Non-profit work includes serving on the Family Advisory Council for Johns Hopkins All Children’s Hospital, American Cancer Society volunteer for 6 years and Breast Cancer Research Foundation for 10 years.
She earned a bachelor’s in speech communications from the University of South Florida. Her executive background is with Estee Lauder companies in the education and sales capacities for 15 years. Laura Joined _______Board in 2017.